CRM Database Analyst


Full time |  Permanent  |  Fresher  |  Salary type not mentioned Salary not mentioned  |  1 Jobs

Job Description

CRM Database Analyst
Responsibility :

The CRM Database Analyst will use effective campaign management tools to increase the number of active customers through the optimization of customer segmentation, predictive modeling and list generation attributing to overall marketing ROI. In this respect he will build, conduct, and report on recurring and ad hoc campaign analysis, and provide insights and recommendations for improved campaign execution of the marketing strategy.

Your function :

Reporting to and in close relationship with the CRM Manager define and select the target customer groups through a multichannel approach and with the support of specific campaign management tools  for the 5 European countries where Pro-Duo is present.
Contribute to the further improvement of the segmentation of the Pro-Duo customers based on accurate datamining, scoring and statistical analysis.
Design, execute and automate marketing campaign and launch response reporting, observe trends and make recommendations for potential improvements to online and offline, email and digital campaigns.
Develop and execute reporting and analysis needed to support the periodic marketing planning process to the management of the different countries including follow up of well-defined KPI’s, updating dashboards and detailed evaluations of the marketing campaigns.
Maintain the CRM system to ensure data accuracy and data quality.
Requirements :

Higher degree in information technology, business intelligence, marketing or a related field is required
At least 3 to 5 years’ experience in campaign management, database analysis and customer relationship management.
Proven problem solving, analytical, and conceptual skills coupled with being highly proficient in SQL programming and database design and/or ability to understand technical system documentation and interact with IT system resources
Ability to work effectively with cross-functional groups and manage multiple priorities and deadlines
Proficient written, verbal and presentation communications skills
Living on a reasonable distance to Ghent.
Trilingual Du/Fr/En.
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