Senior Business Analyst Web Intelligence

ING Belgium

Full time |  Permanent  |  Fresher  |  Salary type not mentioned Salary not mentioned  |  1 Jobs  | English,French

Job Description

Senior Business Analyst Web Intelligence

ING Belgium SA/NV services all banking customers with a wide range of financial products and via the distribution channel of their choice. ING Belgium SA/NV employs 9,275 FTE and is a full subsidiary of ING Group N.V. which services 61 million private, corporate end institutional clients in more than 40 countries in Europe, North America, Latin America, Asia and Australia.
Are you passionate by the rapidly changing internet and mobile environment? And especially interested in analyzing how banking customers behave throughout the online channels of ING?

Your role …

ING Belgium wants to make banking easy for its customers.Your goal is to improve the usability, effectiveness and user friendliness of our online sales and servicing functionalities (and our online channels as a whole) by analysing user behaviour, giving actionable recommendations for improvement and introducing innovative ideas by closely following new evolutions in the online market.


• Make the available data insightful & deliver results

• Set up automated dashboards and reporting in Adobe Analytics
• Analyse user behaviour and perform deep dives on specific online/mobile flows
• Look for patterns in user behaviour

• Enrich quantitative analysis with online feedback from our customers (qualitative)
• Define business needs for new projects in terms of data gathering/reporting

Giving actionable recommendations

Not only focusing on the what, but also (and even more) on the what next

• Using analyses to discover actionable insights
• Generating input for AB Testing and optimisation projects

Evolutions in the online market

• Following new developments in the (financial) online world
• Introducing new ideas and continuously aiming for a next digital analytics maturity level
Are you someone who is …

• armed with excellent analytical skills: you candeduce important issues from a large volume of figures
• able to summarise factual data in business insightsand recommendations for senior management
• a real team player, but capable of working independently and taking ownership

And who has …

• a passion for user experience and analytics in the digital (web & mobile) domain
• customer focus mindset – always make it easy and user friendly for the customer
• experience with analysing data and statistical analysis
• the ability toclearly explain to stakeholders the outcome of your analysis
• strong influencing skills to positively and sensitively work with executive stakeholders
• knowledge of Web Analytics tools: Adobe Analytics / Google Analytics
• a master degree in economics, statistics, mathematics or engineering
• FLUENCY in DUTCH and/or FRENCH A MUST and English

Key words: ambitious, pragmatic, result-driven, entrepreneurship, persistence and enthusiasm, passionate about the new digital possibilities

… then you are our new Online Business Analyst
We offer
Your work environment at ING …

ING Belgium is, as the first universal direct bank, a strong player on the Belgian market. The bank provides its customers with a wide rang of financial products and services via the distribution channel of their choice (click and face).Customers of ING Belgium are retail and private banking clients as well as small, medium and large enterprises.

Digital Channels sees to the functionality of ING Belgium's digital channels. They provide ING's customers with the opportunity to manage their money online, and are thus the guardians of customers' online experience. Digital Channels collaborates closely with marketing, retail sales and product management.

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