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Marketing Manager Belux

MasterCard

Full time |  Permanent  |  3 year -   5 year  |  Salary type not mentioned Salary not mentioned  |  1 Jobs  | English,French

Job Description

Who is MasterCard?

We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Job Title

Marketing Manager - Belux

Overview
As part of the worldwide marketing team, the Marketing Manager for Belgium & Luxembourg function is responsible for:
• Defining and implementing the Marketing Strategy and Plan for BeLux markets
• Building brand strength and preference based on solid consumer insights
• Consolidate presence in the digital space
• Maximizing franchise value by delivering increased value and greater customer support to key B2B customers in Belgium and Luxembourg
• Leading B2C marketing programs to ensure best alignment of MasterCard resources against marketing to drive incremental profitable GDV and revenue

Role
• Establish & deliver locally relevant marketing strategy and ensure implementation of all campaigns in a timely and efficient manner, with a strong focus on digital environments.
• Track systematically and analyze all initiatives results and recommend corrective actions where needed.
• Manage & optimize the BeLux marketing budget.
• Manage all suppliers including Creative, Media, Digital & Research agencies. This includes briefing, development & approval of all projects run with any of these agencies.
• Manage Merchant marketing relationships and come up with initiatives
• Analyze issuer’s portfolios performance and identify opportunities for MasterCard
• Application and customization of MasterCard assets to address customers' stated business needs and issuer customer’ business opportunities.
• Development and execution of launch plan for new MasterCard products and solutions, mainly within a digital context, with special focus on customer insights and experience.
• Leverage sponsorship partnerships and all Priceless platforms to gain maximum impact for MasterCard

All about you:
•strong marketing experience in B2B & B2C in an international environment
• Expertise in marketing applications for customer acquisition, activation, usage, retention
• Digital marketing experience is a must.
• Proven track record in Social Media marketing, CRM, programmatic and web analytics skills.
• Excellent presentation skills/ Advanced skills in PowerPoint, Word and Excel
• Native French & Dutch speaker. Fluent in English. German an asset
• Bachelor’s degree
• The position will be based out of the European HQ, in Waterloo (Brussels)

Role

• Establish & deliver locally relevant marketing strategy and ensure implementation of all campaigns in a timely and efficient manner, with a strong focus on digital environments. • Track systematically and analyze all initiatives results and recommend corrective actions where needed. • Manage & optimize the BeLux marketing budget. • Manage all suppliers including Creative, Media, Digital & Research agencies. This includes briefing, development & approval of all projects run with any of these agencies. • Manage Merchant marketing relationships and come up with initiatives • Analyze issuer’s portfolios performance and identify opportunities for MasterCard • Application and customization of MasterCard assets to address customers' stated business needs and issuer customer’ business opportunities. • Development and execution of launch plan for new MasterCard products and solutions, mainly within a digital context, with special focus on customer insights and experience. • Leverage sponsorship partnerships and all Priceless platforms to gain maximum impact for MasterCard

About Us

MasterCard (NYSE: MA), www.mastercard.com is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. We are leading the way toward a world beyond cash with the power to expand connectivity, opportunity, and prosperity for individuals, businesses, and communities.

Qualification

Bachelors Degree

Contact details

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