BackPosted on 27/04/2016
Brand Activation Manager Belux
Full time |
Salary type not mentioned
Salary not mentioned |
The Brand Activation Manager Belux (BAM) is responsible for the development, planning, implementation and evaluation of all consumer marketing activities for Chiquita bananas in Belgium and Luxembourg (BELUX).
The BAM uses various (local) marketing tools to strengthen the brand and activate consumers to buy more Chiquita bananas within various sales channels mainly retail and fruit & vegetable shops.
The BAM is based in the local Belgian office (BE) and will work closely with the Trade Marketing Manager Benelux and sales team (Retail, wholesale, OOH), with local agency partners and with the central marketing team (Consumer Insights, Brand Activation) to meet corporate business targets.
Translate the European marketing strategy into local consumer marketing activities which contribute to the profitable growth of the banana category in the Belux.Develop consumer marketing activity plan per project / customer in cooperation with the local marketing & sales team.
Develop in collaboration with the Marketing Manager local ATL & BTL activation programs incl. PR and take care of implementation.
Develop Benelux Facebook calendar and media plan. Supervise local content management. React on posts to which local Social media agency is not able to respond.
Support sales department in trade presentations.
Budget management of consumer marketing activities (JDE)
Monitor and evaluate execution and results of consumer marketing activities.
Analyze brand researches (i.e. Brand Health Tracker).
Understand current Chiquita VBID and brand guidelines and ensure HQ has visibility and final approval on all localized assets and communication.
Other operational responsibilities:Respond to consumer web mail send to firstname.lastname@example.org
Responsible for content of consumer website www.chiquita.be
Responsible for local sponsoring activities.
Responsible for PO creation.
Responsible for meeting reports of Sales/Marketing meetings.
The BAM is part of the Benelux marketing team (3,5fte) and reports to the Marketing Manager Benelux who is based in the Netherlands.
4) Language skills
Dutch, English and French
Bachelor degree in Economics (marketing related field) with a minimum of 5 years in a consumer marketing position in an organized Fast Moving Consumer Goods company. Fresh produce and Benelux market knowledge is a preference.
Knowledge of retail chains and their store environment
Excellent organizational skills; ability to manage multiple tasks / project and prioritize
Analytical skills and can think creatively
Shopper and Customer focused
Strategic thinker; creative and analytical problem solver
Excellent written, spoken, and presentation skills; able to communicate on multiple levels in an open and straightforward manner
Hands-on and results oriented
Passion for A-brands
Team player but able to work without a lot of supervision
High sense of responsibility and dedication
Open to work 1 day per week in the Dutch Chiquita office (Gorinchem)
Language skills: Flemish (mother tongue), French and English
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