BackPosted on 29/04/2016
Digital Marketing Data Analyst
Full time |
Salary type not mentioned
Salary not mentioned |
Internet users these days don’t want to lose any time searching for passwords and filling out online registration forms. Besides, the average surfer is easily distracted by digital media such as LinkedIn, Facebook,… and he is surfing more and more on his smartphone. What does this mean for communication and the way we need to interact with our target audience? How can we make sure that our contacts can find their way in all we are offering? And how can we help someone who wants to become a client?
Do you often feel frustrated and do you think: this can be done much better?
Join KPMG as our Marketing Data Analyst and help us in creating our brand in the digital community. Together with a team of experts and (potential clients), you will work on the new way of digital communication. Every day you will learn something new!
With the Digital Marketing Manager you will determine the online strategy of KPMG. Your responsibilities include:
Continuously attracting relevant and converting users via all kind of possible digital marketing technics;
Execution of campaigns that support our online brand by utilizing the appropriate online media;
(Internal) communication on campaigns and the conversions via a Metrics Dashboard;
Creating a strong story and content;
Playing a proactive part and staying up to date on inbound marketing, online advertising technics and digital evolutions and trends in the market;
Thinking about the digital future of the company;
You will work together with the functional analyst and developers to translate the needs of the client to customer friendly solutions that can generate a maximum of added value via agile delivery.
You have a Master’s degree in communication, IT, marketing and/or digital marketing;
Three years of relevant work experience. Experience in e-commerce is an asset;
You have an analytical and commercial mindset and work result oriented;
You are a digital native with a good knowledge of Google Analytics. Knowledge of adobe analytics and A/B testing is a plus;
You love working autonomously and have a passion for online marketing & social media. Loving to write content (blogs,
articles, newsletters,…) is an asset. You are able to do some copy writing;
As a project manager you are data and reporting minded, but you also have a hands-on mentality;
You have excellent communication skills;
You have a thorough knowledge of SEO, SEA, social media, conversion optimization, email marketing and you know how to work with a marketing content management system, such as Drupal.
At KPMG you are appreciated for your professional skills and expertise. Surrounded by a strong team spirit in an international and dynamic work environment, you will find the knowledge that is enriching for your career.
Besides a competitive remuneration package, we offer you a great number of extra-legal advantages such as flexible working hours, 27 vacation days, net allowances, group & hospitalization insurance, lease car with fuel card, laptop and Ipad, as well
as the opportunity to work for major clients in various industry sectors.
We will provide you a continuous support in your professional development and career opportunities.
Interested in this job? Do not hesitate and apply now on our website www.mykpmg.be !
KPMG is one of the world's leading international networks of service organisations in the fields of Audit, Tax, Advisory and Accounting, with more than 137,000 professionals spread over 750 cities in 144 countries worldwide. In Belgium, we employ more than 900 people, spread over seven offices: Brussels, Antwerp, Ghent, Hasselt, Kortrijk, Liège and Louvain-la-Neuve. KPMG is one of the three biggest networks in its field in Western Europe.
Masters degree in communication, IT, marketing and/or digital marketing
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